LEARN the PILLARS OF
CONTENT MARKETING
Key Things You Need to
Know as a Content Marketer So You Can Create Focused, Attention-Grabbing
Content that convinces Your Audience
1.
Audience
Appeal
Your content should present an idea that captures people’s attention,
an idea that appeals to the target audience. Knowing your audience is the most
important part of creating content. Knowing your audience or target customers
will enable you to determine your product or service from the customer’s point
of view.
2.
Specialized
Content with a Purpose
In today’s content-saturated global platforms, there is no room for any content creator presenting whatever they feel might be good just to have some content out there. You have to create specialized content with a purpose. To become an effective content marketer, you must ensure that you create content that achieves a definitely useful purpose. This cannot be done by assumption: you need to understand your audience or target customers and focus on the content they need and want. This is obvious, given the fact that if you are writing content for everybody you are writing content for nobody. For example, Adeel Chowdhry, an experienced marketer created INCREADIBLE SQRIBBLE BENEFITS as part of a promo package for Sqribble: http://benbia.sqribblex.hop.clickbank.net Here, the content is specifically projecting the very things that will help the audience or target customers achieve their purposes.
3.
Value-focused
Content
One major economic law that must guide you as a content
marketer is that no one gets paid until they bring value into the marketplace.
So you need to be focused and have an eye for quality. Apart from identifying
the pain points of the audience, you have to put yourself in the shoes of the
audience and sincerely understand their needs. By indentifying their pain
points, you’ll be able proffer solutions and communicate with them
appropriately. When your content provides real value, it keeps your audience
coming back and it wins their trust and eventually their patronage.
4.
Personalized
Content
One of the questions
you must ask yourself repeatedly whenever you’re creating content is: Does this
content speak personally to someone? Or does it meet the specific need of a
specific person? You must look at the content from the perspective of your
audience or target customers.
5.
Engaging
and Omni Channel Content
To succeed in retaining your audience you must produce
content that consistently engages with them across various channels such as
website, social media, messaging apps, online forums, and so forth. You need to
keep tabs on which channels are most important to your audience. By analyzing customer engagement, you’ll be
able to create customized content that will not only engage with them but will
also likely convert prospective customers into active buyers. Your success in
content marketing depends largely on your ability to manage content
distribution across all the channels where your customers spend the most time.
Apart from the five critical qualities of good content
discussed above, there are many others, which will discover in greater detail
in my 8 Pillars of Content Creation:
https://www.youtube.com/watch?v=k5kDAY9Pos0&t=83s
