(Here’s an Audiovisual Lecture on Learn The 8 Pillars Of Content Creation And How They Really Work: https://youtu.be/pdEIoKn3y7U).
Content creation is one of the most effective marketing techniques today. It helps you to promote your brand, connect with your target audience, win their trust, and ultimately convert your prospective customers into active buyers. By creating valuable content you provide answers to their frequently asked questions, offer solutions to their problems, and ultimately establish yourself as an expert in your chosen field. In other words, the effectiveness of content creation as a marketing technique largely depends on the quality of the content you create. To achieve success in content creation, you must learn certain important qualities that are required to make it really work. In this article, you’ll learn the right pillars of content creation and how they really work.
1. Audience Appeal: Good content should present an idea that captures people’s attention, an idea that appeals to the target audience. In other words, good content should provide solutions to other people’s problems or give satisfactory answers to their questions.
2. Originality of Ideas: It should be unique and original, an idea created by you. Mindless lifting of other people’s ideas renders a piece of writing fake and substandard. Originality of ideas not only helps you to avoid plagiarism or copyright infringement, but also gives authenticity to your content.
3. Clarity and Focus: It should discuss a single clear central idea. It should not raise so many issues without zeroing in on a specific idea. By creating content that is clear and focused, you are capable of grabbing the audience’s attention and retaining it.
4. Organization: The entire piece of writing should be organized logically: the ideas being expressed should flow smoothly and “stick” together. To achieve this, it should have a definite structure, such as an introduction, a body, and a conclusion. This will ensure that your content is coherent and conveys a central message that flows naturally from one related idea to the other.
5. Development: The central idea (thesis) of the write-up should have supporting ideas that should be discussed in several paragraphs. The idea of each paragraph should be explained and illustrated with examples and supporting details.
6. Expression: The language used should be accurate and appropriate to the type and purpose of writing: i.e. the appropriate register. In other words, you should use proper words in proper places. You must use concise and clear language
7. Linguistic Correctness: You must adhere to the rules of correctness in grammatical concord, tense, tense, punctuation and capitalization, etc.
8. Political Correctness: It should be free from racial, religious, or gender bias. Any material that smirks of racism, religious fanaticism, or gender bias is not good content for presentation on any platform.
The following eBooks will give you greater insight into this important and lucrative field:
- Secrets of Digitizing and Monetizing your Skills: https://paystack.com/pay/benjy1
- How to Turn Your Ideas into Products
If you want to learn more about content creation, watch the following video lectures:
- CONTENT CREATION: BEGINNERS’ TUTORIAL 1
- HOW TO BECOME A CONTENT WRITER
- HOW TO DIGITIZE AND MONETIZE YOUR SKILLS
About the Author
Benjamin Abugu is a university graduate with a flair for content writing. He is an English teacher with over twelve years experience, a published author of many books (both paperback and eBook editions), a blogger and Youtuber
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