![](https://writechannels.files.wordpress.com/2021/05/newtemplate_1_original-921992388933150270817.jpg?w=512)
(Here’s an Audiovisual Lecture on Content Marketing: How To Make Content Marketing An Effective Tool For Your Business Success: https://youtu.be/4_IHxULLMCI)
Did you know that content marketing is the best form of marketing today? Did you know that using content marketing as a tool can help your business to multiply the number of visitors to your website, blog or any other online platform? “But what exactly is content marketing?” you may ask. Well, that is the focus of this article. And beyond that, you’ll learn how content marketing can help you to grow your business by multiplying the number of visitors to your online business. Yes, let’s dive into the article and discover that it’s time to make content marketing really work for your business success.
1. WHAT IS CONTENT MARKETING ALL ABOUT?
Let’s look at content marketing from a practical perspective. As the name implies, content marketing is simply the use of content for marketing your products or services. By the way, content is anything you create that can provide value to users, such as videos, blog posts, social media posts, downloadable PDF files, and so forth.
2. HOW DOES CONTENT MARKETING HELP YOU TO GROW YOUR BUSINESS?
The content you provide simply opens the marketing door: people to get to know your business being confronted with any sales ads. Here’s how it works: you offer your readers valuable content consistently, using articles, videos, blogs, eBooks, graphics, or social media posts. They consume your content, and they get interested in your content because of the value it offers them. They then develop trust in you and begin to see you as an authority in that field.
3. TO SUCCEED IN CONTENT MARKETING, YOU MUST SEE IT AS A LONG-TERM INVESTMENT!
Most people find it difficult to use the content marketing approach in their business because it does not produce the instant results they desire. If you want to succeed with content marketing, you must set a long-term agenda: a time to plant, and a time to reap what you’ve planted!
The majority of individuals and companies who fail at content marketing do so because they approach content marketing with the short-term mentality. They expect to get return on investment at once: and when it doesn’t come within the short period they expect it, they chicken out of it.
To succeed in content marketing, you must realize that even though it takes a long time to produce return on investment, the returns on investment will also keeping coming for a very long time: content will keep producing return on investment long after you’ve stopped spending any time or effort on it.
Let’s look at the example of book publishing! In traditional book publishing, authors or publishers spend a huge amount of money to publish a book and may not realize immediate profit. However, that book will keep producing income even for decades.
Sometimes, even when you think it’s over, then BOOM! A new market opens for the book, and then you begin to reap the returns over and over. I have a novel, the first novel I wrote in 2006; only recently (in 2020) a university approved the book as a reading text for their students. Good content hardly looses value: it keeps yielding passive income long after its creation.
4. TIME TO MAKE IT WORK FOR YOUR BUSINESS SUCCESS.
The internet has opened doors of opportunities for everyone to create and distribute content. So, you can create whatever content you want, how you want it, and where you want to present it in order to drive traffic to your business.
By creating content, you can drive traffic to your business even more effectively than advertisements can do. Once people develop interest in your content and trust you as an authority in that field, then the door of sales opens for you. Winning the trust of the audience is one major reason content marketing is the best form of marketing today.
Experience has shown that content marketing is many times cheaper and effective than advertisements. What you need to succeed in content marketing is to keep creating valuable content consistently.
5. HOW CONTENT MARKETING STRATEGY CAN BECOME YOUR WINNING TOOL
A content marketing strategy is a clear plan of action to market your content. It is a clear plan of action aimed at creating and distributing valuable content consistently to a target audience with a view to converting them into active buying customers.
To make your content marketing strategy work, you need to take some practical steps. 1. Create your brand story:
> figure out what you want to talk about.
> define the problem your business solves.
> outline all the pains your customers have that will make them buy your products and services.
>outline all the questions people ask before they buy your products and services.
* all these will be the focus of your content.
2. Make sure you create the best quality content. In view of the millions of pieces of content created on the internet every day, the only way to make you content attractive is to create the best quality you can create. Your content must provide something unique to the audience.
Make yourself the expert of your subject matter: this will enable you to offer uniqueness and undeniable value. Use credibility stories to demonstrate your expertise: share how you helped someone from point A to point B. By demonstrating your expertise, you create value, and your content will be considered as quality content: quality content is any content that meets a specific customer need or provides a solution a given client’s problem.
3. Include a clear call to action (CTA) at every stage of your content. Examples: Clicking on a link that will take the reader from your FB post to your blog. Filling in their names and email addresses on your blog or website (for your email list).
Your SM and blog posts should contain CTAs that will bring your readers to your email list. Including a CTA in your email that will take your audience a landing page for a product. Provide freebies in exchange for subscription, etc.
4. Promote your content: This can be done on the following platforms: Social media, (e.g. Facebook, Instagram, Twitter, LinkedIn, WhatsApp, etc.), Google sites, Paid Ads (Google ads, Facebook ads, etc.), Email marketing campaigns, Groups and forums, Q&A sites, and so forth.
For more information on how to start your content business and start making money online, watch the following video lectures:
- CONTENT CREATION: BEGINNERS’ TUTORIAL 1
- HOW TO BECOME A CONTENT WRITER
- HOW TO DIGITIZE AND MONETIZE YOUR SKILLS
- HOW TO CREATE MULTIPLE STREAMS OF INCOME THROUGH CONTENT MARKETING
The following eBooks will give you further insight into how to start your amazing content business and start making money online:
- Secrets of Digitizing and Monetizing Your Skills
- Mobilizing Your Talents And Skills For Amazing Success
- How to Turn Your Ideas into Products
- The Blueprint For Amazing Career Success
About the Author
![](https://englishclassesonline1.files.wordpress.com/2021/03/img_20201217_173654-scale-2-scale-2.png?w=120)
Benjamin Abugu
Benjamin Abugu is a university graduate with a flair for content writing. He is an English teacher with over twelve years experience, a published author of many books (both paperback and eBook editions), a blogger and Youtuber
No comments:
Post a Comment