LEARN THE PILLARS OF CONTENT MARKETING

LEARN the PILLARS OF CONTENT MARKETING

Key Things You Need to Know as a Content Marketer So You Can Create Focused, Attention-Grabbing Content that convinces Your Audience

 

1.        Audience Appeal

Your content should present an idea that captures people’s attention, an idea that appeals to the target audience. Knowing your audience is the most important part of creating content. Knowing your audience or target customers will enable you to determine your product or service from the customer’s point of view.

2.        Specialized Content with a Purpose

In today’s content-saturated global platforms, there is no room for any content creator presenting whatever they feel might be good just to have some content out there. You have to create specialized content with a purpose. To become an effective content marketer, you must ensure that you create content that achieves a definitely useful purpose. This cannot be done by assumption: you need to understand your audience or target customers and focus on the content they need and want. This is obvious, given the fact that if you are writing content for everybody you are writing content for nobody. For example, Adeel Chowdhry, an experienced marketer created INCREADIBLE SQRIBBLE BENEFITS as part of a promo package for Sqribble: http://benbia.sqribblex.hop.clickbank.net Here, the content is specifically projecting the very things that will help the audience or target customers achieve their purposes.

3.        Value-focused Content

One major economic law that must guide you as a content marketer is that no one gets paid until they bring value into the marketplace. So you need to be focused and have an eye for quality. Apart from identifying the pain points of the audience, you have to put yourself in the shoes of the audience and sincerely understand their needs. By indentifying their pain points, you’ll be able proffer solutions and communicate with them appropriately. When your content provides real value, it keeps your audience coming back and it wins their trust and eventually their patronage.

4.        Personalized Content

 One of the questions you must ask yourself repeatedly whenever you’re creating content is: Does this content speak personally to someone? Or does it meet the specific need of a specific person? You must look at the content from the perspective of your audience or target customers.

 

5.        Engaging and Omni Channel Content

To succeed in retaining your audience you must produce content that consistently engages with them across various channels such as website, social media, messaging apps, online forums, and so forth. You need to keep tabs on which channels are most important to your audience.  By analyzing customer engagement, you’ll be able to create customized content that will not only engage with them but will also likely convert prospective customers into active buyers. Your success in content marketing depends largely on your ability to manage content distribution across all the channels where your customers spend the most time.

Apart from the five critical qualities of good content discussed above, there are many others, which will discover in greater detail in my 8 Pillars of Content Creation: https://www.youtube.com/watch?v=k5kDAY9Pos0&t=83s

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