![](https://writechannels.files.wordpress.com/2021/06/newtemplate_1_original-763036786113524396964.jpg?w=512)
(An Audiovisual Lecture on How To Start Your Own Digital Business And Make It A Huge Success: https://youtu.be/23fc3Zw2XNE).
AMAZING ONLINE OPPORTUNITIES
We live in a digital world where some billions of people are online. In view of the large population of people using the internet right now, you cannot afford to ignore the amazing opportunities available to everyone who seize them by tapping into the digital industry. Whether you want to create a website or a blog, go into videography, e-courses, or social media marketing, you’ll be amazed to find out the vast opportunities readily available to you.
You may have a business that is doing well offline, but taking your business online will even help your existing offline business in so many ways.
BENEFITS OF GOING ONLINE:
- VISIBILITY: More people come to know about your business – it’s visible to people in all parts of the world.
- MORE EFFECTIVE COMMUNICATION: It’s easier to interact with your target audience – thanks to new technologies, apps and social media.
- GREATER OUTREACH: Your business can reach out to people from all parts of the world – distance is not a barrier online.
- EASE OF DOING BUSINESS: It’s easier to transact business with people from all over the world – transactions now take place at the click of a tiny icon.
- COST-EFFECTIVENESS: Doing business online is far cheaper than setting up a business offline – no costs of renting shops, warehouses, etc., transportation to the office or market, etc.
- HIGHER CONVERSION RATE: Since more and more people are online nowadays, you can easily find new customers – there are multiple easy channels for advertising your products even free of charge.
VARIOUS OPTIONS FOR BUILDING YOUR ONLINE PRESENCE:
Building your online or digital presence is all about finding a place online where people can find you, learn about your products or services, and become your customers. You need to figure out what exactly you want or why you want to be online.
- Register your business in local online directories (e.g. Google My Business) – your business will show up anytime people are looking for similar businesses on search engines.
- Use videos and graphics (e.g. YouTube) to attract new customers to your business.
- Use social media such as Facebook, Twitter, Instagram, LinkedIn, etc. to share information about your business.
- Establish an e-commerce story – where people can buy your products.
- Create a mobile app – through which people can buy your products or services.
- Build a website – your online home where people can find all the information about you, your products and services.
- Use paid ads to expand your reach and attract more customers.
- Use analytics to verify your performance and find ways of improving your business.
DIFFERENT WAYS TO DRAW CUSTOMERS TO YOUR ONLINE BUSINESS:
This is about using digital marketing to attract people to your online home. As you do this, you must ensure that you focus on your online goals, use analytics to periodically assess and improve your performance, and keep updating your strategies in line with trends in the market and changes in technology.
- SEARCH ENGINES:
- I. SEARCH ENGINE OPTIMIZATION (SEO) – you can use this to promote your business through organic or unpaid search results.
- II. SEARCH ENGINE MARKETING – you can buy ad space on search results page, bid for keywords to display your content in search engines, etc.
- SOCIAL MEDIA MARKETING
- EMAIL MARKETING
CREATING YOUR ONLINE BUSINESS STRATEGY
A strategy is a plan of action meant to achieve a given objective. Creating an online business strategy will help you to spell out the thing you need to do in order to achieve your goals.
- Set your goal – e.g. to increase sales (by driving more traffic and generating more leads).
- Define your mission – create your mission statement, e.g. to help people create success by creating valuable content.
- Identify your Unique Selling Point (USP) – find out your areas of comparative advantage or what makes your brand unique.
- Spell out ways to implement your business strategy:
- I. Paid advertising
- II. Content marketing
- III. Social media marketing
- IV. Email marketing
- V. Search engine optimization
- Customer feedback and customer-centered actions
For more information on how to start your content business and start making money online, watch the following video lectures:
- CONTENT CREATION: BEGINNERS’ TUTORIAL 1
- HOW TO BECOME A CONTENT WRITER
- HOW TO DIGITIZE AND MONETIZE YOUR SKILLS
- HOW TO CREATE MULTIPLE STREAMS OF INCOME THROUGH CONTENT MARKETING
The following eBooks will give you further insight into how to start your amazing content business and start making money online:
- Secrets of Digitizing and Monetizing Your Skills
- Mobilizing Your Talents And Skills For Amazing Success
- How to Turn Your Ideas into Products
- The Blueprint For Amazing Career Success
About the Author
![](https://englishclassesonline1.files.wordpress.com/2021/03/img_20201217_173654-scale-2-scale-2.png?w=120)
Benjamin Abugu
Benjamin Abugu is a university graduate with a flair for content writing. He is an English teacher with over twelve years experience, a published author of many books (both paperback and eBook editions), a blogger and Youtuber